New Year, New Things: Digital Marketing 101

The beginning of a new year is a great time to launch a new product into the market. If your target market starts the year with your product in mind, they're not likely to forget about it as the year progresses. The launch offers a perfect opportunity to test the effectiveness of different marketing strategies that you're likely to adopt one business starts booming. Digital marketing is one of these strategies and it could be as easy as dishing out CDs/DVDs that contain detailed information about the new product(s). Read More 

Photocopier Sales Strategy Tips

The photocopy sales field can be quite frustrating for new as well as experienced sales executives and agents because a person's decision to buy or reject a photocopier sometimes depends on their opinion of the current economic situation. Nonetheless, provided they put in the required effort; there are methods salespersons can use to improve their photocopier sales. Below are a few strategies that apply to both experienced as well as novice copier salespeople who wish improve their photocopy as well as office printer sales. Read More 

The Rise of Store-Branded Products

A successful retail business must keep up with the ever-changing industry trends. If you walk into a supermarket today, you can't help but notice two types of consumer goods. There are those that have the original manufacturer's label and those that have custom-labels bearing the supermarket's name and/or logo. Find out how and why retail businesses do this. You might be left wondering why your mini-supermarket hasn't joined this bandwagon yet. Read More